The main aim of any land or property owner is to
get maximum income from their asset. However, this does not mean they should
not concentrate on the larger picture and lease their space to anyone who shows
interest. It is important to maintain a perfect mix to increase foot traffic, more
spend, happy tenants and eventually more demand and greater rates for the area.
Real estate companies, as well as landlords, can make use of such services for handling tenant relationships from the very beginning till the very end while also focusing on other important activities. However, it is very important to choose such providers wisely and to ensure that they have a good reputation in the market.
Here are five ways through which you can create
the best blend of tenants.
Understand the demographic
The type of demographics close to you plays an
important role in determining the type of retailers that will work. Perform thorough
surveys and get information related to what the potential customers may like to
see in the location around their vicinity. For example, pharmacy can be an
extremely valuable addition for a population that is aging.
Speak to the existing tenants
Existing retail tenants can be an excellent source
of getting insights for what products and brands can increase their store’s
popularity and eventually benefit the landlord. Evaluate the performance of these
stores and put more thought into what their strength is and what their weaknesses
are. This will assist in overcoming the shortcomings.
Assorted brands
A center that has the right balance between the
small and big brands and offers a bigger selection of product or service
categories than just concentrating on a certain demographic gets better foot
traffic. Select tenants from numerous product categories and make sure you
include small brands and local retailers who have fresh and new things to
offer. Also, apart from retail, offer facilities such as, ATMs to enhance the
effort and time spent on creating that faultless tenant mix.
Making market assessment
Brands that lease may come and go. This can be a
hurdle in the existing connection in the retail outlets. For example, women
visiting the retail center for buying groceries at a specific outlet also grab
a cup of coffee at the outlet next to it. It is important for retail centers to
invest effort and time continually for assessing the market and making sure that
their mix is improving the performance, overall.
Always sign a contract with a reputed
commercial property management company
Commercial property management
providers have been able to master the art of utilizing various proven
techniques for finding the right mix for any form of retail space. They have
the experts to study the area where the property is located, evaluate the
geographical drawbacks and benefits of the area and have experienced real
estate professionals to work. They check what is missing by doing a competitor
analysis within the area and also work on obtaining quality tenants for their
property.
Real estate companies, as well as landlords, can make use of such services for handling tenant relationships from the very beginning till the very end while also focusing on other important activities. However, it is very important to choose such providers wisely and to ensure that they have a good reputation in the market.